Logos are dead web view
Web

Deconstruyendo el icono para revelar el verdadero espíritu de la marca.

Visión general

Logos are Dead es un proyecto interno que nace de una creciente frustración con la marca tradicional. La “dinastía del logo” ha terminado. En su lugar, estamos construyendo marcas que trascienden los símbolos visuales, priorizando mensajes poderosos, esencia auténtica y experiencias humanas significativas sobre íconos simples.

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Cliente
Fugitiva
Categoría
Web
Fecha
Mar 2, 2026
Logos are dead motion graphic and introductory text
Introductory text for Logos are dead with the title "Here's what you need to know about this design massacre"
split view of the phrase "The logo is a hangover from old-school thinking about branding" next to a photo of a tired woman
A grid displaying black-and-white logos of various well-known companies
Photo of. woman crying with a phrase
Split view of a screen with changing fonts next to a person crying
a split view of a graphic of Logo, Identity, and Brand using nested circles and reasons for the death of the logo
Typographic composition of words of advice
Composition of graves with the phrase "Do you know a victim? Tell them they are not alone.
Logos are dead Logo motion graphics
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Gradient background blending dark green and beige colors.
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Gradient background blending dark green and beige colors.
Logos are dead web view
Spread of bananas with Foodback QR code stickers
Large-scale illuminated wall installation with the logo and the phrase inspire and connect
Probike logo on a drawstring pouch
Brócoli envelope
Avenir House logo in gold foil with flowers in a vase photo background
Scattered business cards for Green City showcasing the logo and diverse gradients.
A green plastic crate filled with long, textured green citrus fruits, likely finger limes, set against a minimalist beige background. The front center of the crate is labeled with the text "THE CURIOUS LIME" in a clean, white serif font.
Humani business card
Empty stadium seats with the word Above spelled out in the seats
Green envelope design for Becoming, an architecture studio in Dominican Republic
Green baseball cap with 'PROSECCO & PIZZA CLUB' embroidered in white resting on two white T-shirts draped over a wooden chair.
Gemini said Three CUATRO CIELOS food pouches—blue (pancake flour), maroon (spiced cashews), and yellow (granola)—are displayed in a tiered arrangement against a neutral tan backdrop, featuring elegant typography and geometric patterns.
HIJ publication
A minimalist olive-green A-frame sign stands on a sunlit gravel surface against a dark, slatted wooden wall, casting a sharp shadow to the left. The hanging white poster displays the brand name "FORT" in brown text—with a distinctive raised "O"—alongside "
ROOM A-Frame Sidewalk Sign
Minimalist outdoor signage for Es Ala featuring white sans-serif typography on a dark cubic structure integrated into modern architecture.
box with cookies on top and Illustration of a chef and a cookie on a cookie bag packaging
Magazine or catalog cover with Casa Salazar branding, featuring a yellow background and stylized black lettering, indicating edition no. 1
Folded black shirt with red collar featuring the word 'STADIUMS' printed in white on the front.
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Smartphone displaying Hino Studio website featuring a project titled 'Collector's Seaside Apartment' on a dark brown fabric surface.
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Black laptop displaying a modern living room on screen, placed on a cream-colored boucle armchair in a warmly lit room with wooden floor and rustic side table.
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White tote bag with text 'SOUP TO SALTY?' and olive green box labeled 'CANTEENS' on a wooden board supported by a green crate.
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