Bold elements meet playful graphics. Enjoy the club!

Prosecco and Pizza Club is an open, inviting space where like-minded souls come together to chat, cheer, and share stories over a hot slice and a crisp glass of bubbles. The club is an experiential project run by Foodback, a New York City-based, world-leading feedback platform for the hospitality and consumer goods industries. Operating at the intersection of community-building and culinary enjoyment, the platform fosters a lively ecosystem where creativity, networking, and exploration thrive naturally in a relaxed, welcoming environment.

The visual narrative of Prosecco and Pizza Club revolves around a single, infectious objective: to have fun. The brand creates a highly playful and engaging imagery universe to translate the ultimate pairing of bold ideas with cheese, pepperoni, and prosecco. The narrative comes to life by contrasting strong, bold typography and high-energy colors with more casual, lighthearted graphics. Hand-drawn illustrations and quirky characters anchor the aesthetic, welcoming members into a vibrant club that refuses to take itself too seriously.

The design process evolves by transforming a casual social concept into a comprehensive, multi-dimensional brand universe. It scales seamlessly from layout foundations into a dynamic series of physical and digital applications, including custom merchandise, bold event posters, and eye-catching animations. By intentionally balancing structured, high-impact brand elements with raw, loose sketching styles, the identity successfully transitions from a standard corporate initiative into a living, breathing community lifestyle brand.