Branding

Where precision meets ancient soul

Overview

Inspired by the rustic mysticism of Mexica culture, our identity balances the lethal strength of the macuahuitl with the ephemeral nature of its materials. The brand's palette honors the volcanic obsidian at the heart of our craft. We employ a monogram shield inspired by the iconographic standards of Mexica culture. Like a powerful warrior. This fusion of heritage and craftsmanship creates an atmosphere of timeless power and wonder.

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Client
Casa Macui
Category
Branding
Date
May 3, 2026
Close-up of a handcrafted knife featuring a hammered dark metal blade and a polished wooden handle.
Casa Macui Logo
Casa Macui monogram
A circular fan of dark brown business cards with "CASA MACUI" in gold, centered on a textured image.
Casa Macui frojado ancestral cuchillo
Two dark brown branded envelopes balanced on a rough rock against a terracotta background.
A handcrafted chef's knife standing vertically on its tip against a textured, earthy background.
Split-screen showing brand info on dark brown and a statue with "ANCESTRAL" text on terracotta.
A dark brown leather knife roll on a textured terracotta surface under dramatic lighting.
Two cream branded gift boxes stacked in a T-shape, wrapped in leather cord against terracotta.
A carved stone symbol shaped like a stylized "A," spotlighted against a black background.
Cream-colored branded boxes wrapped in leather cord and a small statue on a terracota background.
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Visual Narrative
Design Evolution & Strategy
illustration on a solid background
illustration on a solid background
illustration on a solid background
illustration on a solid background
illustration on a solid background
knife handle with a carved symbol
Printed media of Casa Macua with a knife photo
Stacked boxes with the Casa Macua logo
Envelope with the Casa Macua illustration
Card with the Casa Macua logo
Silhouette of a knife handle with the text "Chimali No.07"
Casa Macua label and logo
Close up of a knife with the Casa Macua logo and text
Card with the Casa Macua illustration
Casa Macua business cards
Casa Macua editorial composition with picture of a knife
Casa Macua business cards
Casa Macua logo on a cloth
Picture of a knife
Printed media of Casa Macua
No items found.
Gradient background blending dark green and beige colors.
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Gradient background blending dark green and beige colors.
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A green plastic crate filled with long, textured green citrus fruits, likely finger limes, set against a minimalist beige background. The front center of the crate is labeled with the text "THE CURIOUS LIME" in a clean, white serif font.
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Empty stadium seats with the word Above spelled out in the seats
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box with cookies on top and Illustration of a chef and a cookie on a cookie bag packaging
Green baseball cap with 'PROSECCO & PIZZA CLUB' embroidered in white resting on two white T-shirts draped over a wooden chair.
Gemini said Three CUATRO CIELOS food pouches—blue (pancake flour), maroon (spiced cashews), and yellow (granola)—are displayed in a tiered arrangement against a neutral tan backdrop, featuring elegant typography and geometric patterns.
Magazine or catalog cover with Casa Salazar branding, featuring a yellow background and stylized black lettering, indicating edition no. 1
Folded black shirt with red collar featuring the word 'STADIUMS' printed in white on the front.
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Smartphone displaying Hino Studio website featuring a project titled 'Collector's Seaside Apartment' on a dark brown fabric surface.
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Black laptop displaying a modern living room on screen, placed on a cream-colored boucle armchair in a warmly lit room with wooden floor and rustic side table.
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White tote bag with text 'SOUP TO SALTY?' and olive green box labeled 'CANTEENS' on a wooden board supported by a green crate.
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