Rebirth of a 16th-century colonial icon building

A boutique hotel coming to life in the heart of Santo Domingo, Dominican Republic.

The project is set within a 16th-century colonial mansion that, after undergoing multiple transformations over time, was reclaimed for restoration to begin this new chapter as a hotel.

The brand came to us with an established logo but lacked a cohesive visual system and a solid voice.

Inspired by the property's history, we developed a first-person narrative where the house itself recounts its past and its genesis. The journey begins at an earthly level—a pre-construction plane where only raw matter existed. It narrates how the colonial era transformed those materials into a firm, solid structure, and how, after centuries passed and the surrounding society evolved, abandonment set in. The house remained in silence for decades, until the restoration process awakened it to make way for a new Origen.

This narrative served as the foundation for the brand's graphic universe. We created textures that illustrate the transition from raw material to life and architecture. The color palette was drawn from earth tones and the surrounding tropical environment, as well as the hotel's interior design concept.

The typographic system comprises three font families that structure the identity. Francesco (by Franck Jalleau), a typeface with irregular forms that references raw matter and the beauty of imperfection. For accents of refinement and sophistication, we used Schneidler Initials, characterized by light, sharp strokes. Finally, we implemented Metric for editorial copy and general reading layouts.

For Hotel Origen, we built the entire visual experience and every touchpoint where the brand expresses itself graphically: from printed collateral and signage iconography to uniforms, social media direction, and the website.