Honoring a legendary legacy through digital design

The New York Cosmos is a legendary cornerstone of American sports history, putting soccer on the map in the United States by bringing global icons like Pelé, Beckenbauer, Carlos Alberto, and Chinaglia to New York.

After years away from the pitch, the iconic club is beginning a new chapter—anchored in Paterson at the historic Hinchliffe Stadium—with a refreshed identity that bridges its celebrated past with modern football culture.

To support this relaunch, we developed a dynamic graphic design system and web platform that honors the club’s legendary heritage while shaping its next generation of design.

We crafted a graphic design system and art direction that balances the club's iconic heritage with a modern, urban visual identity. We elevated their digital presence using bold typography, the club's signature color palette, and a structured UI asset library for the web platform. Additionally, we developed high-impact layouts for the and flexible editorial templates for matchday coverage, news, and social media, successfully evolving a cult-status sports brand into the digital era.