Honoring a legendary legacy through digital design
We designed a dynamic visual identity and web platform for the New York Cosmos, bridging their legendary heritage and iconic soccer legacy into a modern, digital-first era.
Fugitiva Team:
Marisol Ambriz, Patricio Pérez and Ximena Figueroa
Brand Strategy:
Playmakers
The challenge
The New York Cosmos is a legendary cornerstone of American sports history, putting soccer on the map in the United States by bringing global icons like Pelé, Beckenbauer, Carlos Alberto, and Chinaglia to New York.
After years away from the pitch, the iconic club is beginning a new chapter—anchored in Paterson at the historic Hinchliffe Stadium—with a refreshed identity that bridges its celebrated past with modern football culture.
To support this relaunch, we developed a dynamic graphic design system and web platform that honors the club’s legendary heritage while shaping its next generation of design.
Strategy & Insight
The Solution & Visual Narrative
We crafted a graphic design system and art direction that balances the club's iconic heritage with a modern, urban visual identity. We elevated their digital presence using bold typography, the club's signature color palette, and a structured UI asset library for the web platform. Additionally, we developed high-impact layouts for the and flexible editorial templates for matchday coverage, news, and social media, successfully evolving a cult-status sports brand into the digital era.
Escape from the superfluous and reach the valuable.
